2019 USPS Promotions Approved
On November 13, 2018, the Postal Regulatory Commission issued Order No. 4875 approving the six proposed USPS Mailing Promotions for calendar year 2019. The Promotions are offered to encourage mailers to try new things and continue utilizing mail as part of their multi-channel marketing mix. They are designed to help marketers engage their customers and increase ROI by using techniques like dynamic color print, mobile and barcode technologies. Promotions allow for an array of new technologies such as digital assistants and chatbots, as well as traditional mail techniques and leveraging new print production capabilities.
2019 Promotions:
Tactile, Sensory and Interactive Mailpiece Engagement Promotion
Registration Period: December 15, 2018 – July 31, 2019
Promotion Period: February 1, 2019 – July 31, 2019
Eligible: USPS Marketing Mail® letters and flats
Emerging and Advanced Technology Promotion
Registration Period: January 15, 2019 – August 31, 2019
Promotion Period: March 1, 2019 – August 31, 2019
Eligible: First-Class Mail® & USPS Marketing Mail®
Earned Value Reply Mail Promotion
Registration Period: February 15, 2019 – March 31, 2019
Promotion Period: April 1, 2019 – June 30, 2019
Eligible: BRM, CRM, and Share Mail
Personalized Color Transpromo Promotion
Registration Period: May 15, 2019 – December 31, 2019
Promotion Period: July 1, 2019 – December 31, 2019
Eligible: First-Class Mail® (excludes all FCM single-piece-price mail)
Mobile Shopping Promotion
Registration Period: June 15, 2019 – December 31, 2019
Promotion Period: August 1, 2019 – December 31, 2019
Eligible: USPS Marketing Mail® letters and flats
Informed Delivery Promotion
Registration Period: July 15, 2019 – November 30, 2019
Promotion Period: September 1, 2019 – November 30, 2019
Eligible: First-Class Mail® & USPS Marketing Mail® letters and flats
