What are PIM SmartCafe’s?
> Quarterly Educational Meetings in the Twin Cities, Des Moines, and Omaha
> Top national speakers presented remotely to all sites simultaneously
> Includes luncheon, networking, and an update on PIM member benefits
This March SmartCafe session will cover:
Partnering with customers is a recipe for growth. Today’s print buyers seek trusted partners with a keen understanding of their industry and the unique needs that ensue. Adopting a vertical market approach to selling allows print service providers to speak the language of their customers and proactively bring them new ideas and opportunities to improve the impact of their print spend. When you focus on providing services specific to your customers’ industry-based needs allows you to deliver value beyond simply being a provider of print.
Join us on March 18 for a rare opportunity to hear from key brand owners as they share their buying needs, expectations, understandings, and improvements needed in our evolving industry. In her conversation with procurement specialists from leading local and national brands, industry expert Karen Kimerer, Director at Keypoint Intelligence, will share perspectives from current market-specific research and put the spotlight on the brand owners’ and their procurement needs. Don’t miss the opportunity to join a conversation guaranteed to deliver new insight to your selling process.