The Value of Verticals: Market-Specific Insights for Printers – PIM SmartCafe – March 18

What are PIM SmartCafe’s?

> Quarterly Educational Meetings in the Twin Cities, Des Moines, Omaha & Remote
> Top national speakers presented remotely to all sites simultaneously
> In-person attendees receive lunch, networking opportunities and an update on PIM member benefits

> Thank you to our sponsor: Konica Minolta

The Next PIM SmartCafe – March 18 – Will Cover:

The Value of Verticals: Market-Specific Insights for Printers

Partnering with customers is a recipe for growth. Today’s print buyers seek trusted partners with a keen understanding of their industry and the unique needs that ensue. Adopting a vertical market approach to selling allows print service providers to speak the language of their customers and proactively bring them new ideas and opportunities to improve the impact of their print spend. When you focus on providing services specific to your customers’ industry-based needs allows you to deliver value beyond simply being a provider of print.

Join us on March 18 from 11:30 AM to 1:00 PM for a rare opportunity to hear from key brand owners as they share their buying needs, expectations, understandings, and improvements needed in our evolving industry. In her conversation with procurement specialists from leading local and national brands, industry expert Karen Kimerer, Director at Keypoint Intelligence, will share perspectives from current market-specific research and put the spotlight on the brand owners’ and their procurement needs. Don’t miss the opportunity to join a conversation guaranteed to deliver new insight to your selling process.

Learn More.      Register.



Sadie Hagen
Author: Sadie Hagen