Printing Industry Midwest (PIM) has teamed up with thINK to bring our members FREE monthly educational inkjet webinars. thINK is a community of Canon Solutions America production inkjet customers, led by some of the most successful inkjet service providers in the country. PIM members can attendee these webinars for free, please indicate your Association Affiliation (Printing Industry Midwest) during registration.
May 4, 2021 at 1:00 PM (CST) – Online Only Webinar
The US book manufacturing industry is in the midst of changes no one could have foreseen 6 months ago. Demand for trade books remains strong, as consumers can only watch so much Netflix. Changes in availability and logistics procuring books from the Far East is shifting demand to locally manufactured books. Additionally, the two largest book manufacturers are on wobbly financial ground, causing publishers to scramble for alternative options to hedge their ability to be able to source books. The combination of these factors is accelerating the opportunities for small and medium size book manufacturers. This session will explore these trends with seasoned operational book manufacturer experts.
June 1, 2021 at 1:00 PM (CST) – Online Only Webinar
Waste can lurk in every corner of your production operation. Waste can drag down productivity, impact customer service and limit growth. Join our panel of transaction printing efficiency experts discussing methods for driving waste out of workflows without sacrificing quality or service. You will learn about common sources of waste in transaction printing workflows, structured processes for finding and eliminating waste and how leading companies have benefited from LEAN and other methods.
July 6, 2021 at 1:00 PM (CST) – Online Only Webinar
Direct Mail and optichannel marketing trends and performance – during these mind bending days business powers on at varying speeds. B2C and B2B marketers have approached these days with informed and insightful ways to connect with clients and prospects, looking to find the right balance between assuring current clients to mindful acquisition strategies. Join Chris Lyons and Lily Harder as they share insights into the trends and direct mail campaigns that are successfully navigating these highly unusual times.
August 3, 2021 at 1:00 PM (CST) – Online Only Webinar
We will explore the dynamic ways businesses can use mail as the foundational building block in omni-channel media campaigns. For brands and marketers, mail drives action across the customer journey. The Customer Journey is the key to understand customer expectations, experiences, and perceptions. And it helps businesses understanding how to engage more effectively at every touchpoint. Steve Monteith, Vice President of Marketing with the United States Postal Service, will share insights into the value of print and mail in today’s marketplace and provide details on the programs being deployed to feature the strengths of physical mail to drive results. Attendees will gain new insights and learn how mail provides a solid return on their investment. Today’s mail can reach customers both physically and digitally, increase interaction and encourage faster response.